Our guide to the latest new account promotions from the world's top online bookmakers.
Let's face it, there are loads of offers thrown at as from the big bookmakers every time we switch the TV on or open a newspaper, so how do you really know that the bookie you're using is offering you the best deals for your chosen sport? With new account offers dominating the messages, it's crucial that punters understand what ongoing offers they're also getting when they sign up for a new online account.
Throughout our site we've tried to simplify the offers from each of the major bookmakers listed above so that you can see whether their promotions and focus suits your style of betting. We've summarised some of the key offers below however it may be useful to flick through each of the bookmaker's pages to see which one is best for you before opening a new account.
Football betting is huge in the UK and throughout Europe and it's no surprise that much of the promotional focus is on the beautiful game. From accumulator bonuses to accumulator insurance, bore-draw money-back to doubled odds on first goalscorer bets, there's plenty of offers out there to catch your imagination. Here's a few of the best:
Bet365 - 100% Euro Soccer Bonus. For more details read our Bet365 promotions 2017 page.
One of the most popular offers in football betting means you qualify for a bonus if your treble or upwards on Champions League, Premier League, Serie A, Primera Liga, Bundlesliga 1 or Australian A-League is successful.
Ladbrokes - Accumulator Bonus. For more details read our Ladbrokes promotions 2017 page.
Earn up to 30% bonus on Ladbrokes standard bonus list with successful accumulators - if you're more into picking a handful of games from the UK's games on a Saturday then this is the offer for you without doubt.
BetFred - Goals Galore and Double Delight/Hat-trick Heaven. For more details read our BetFred promotions 2017 page.
The pioneers of the Both Teams To Score coupon, BetFred still lead the way with the most generous prices in that market plus Double Delight/Hat-trick Heaven is an absolute must if you're a fan of first goalscorer bets.
BetVictor - Best Football Odds Most Often. For more details read our BetVictor promotions 2017 page.
The proposition from Victor Chandler is simple - if you consistently want the best prices on football betting then use BetVictor.
If it's rewards for loyalty you're looking for then Sky Bet and 888Sport may well be the answer:
Horse Racing Promotions
If horse racing is your game then there's plenty on offer too - you'll find some promotions on the bookmaker pages listed above, however here's our pick of the best of the rest:
William Hill - 2nd Place Money-Back On ITV or ITV4 Races. For more details read our William Hill promotions 2017 page.
The most generous offer of its type - no win distance technicalities etc, just a straight free bet money-back offer up to £/€25.
Coral - Money Back If Your Horse Falls. For more details read our Coral promotions 2017 page.
Does exactly what is says on the tin - if your horse falls in any UK jumps race you get a refund as a free bet up to £/€25.
All bookmaker promotions and offers correct when published but subject to change or withdrawal without notice.